Executive Master of Business Administration (EMBA)

Lead Your Career. Strengthen Your Business. Transform Your Leadership.

Designed for experienced professionals, managers, executives, entrepreneurs, and business owners seeking advanced knowledge, strategic leadership capabilities, and specialist expertise.

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12 Months

Programme Duration

120 Credits

Total UK Credits (60 ECTS / 30 SLQF)

12 Modules

6 Core + 6 Specialisation

Flexible

Online / Blended Learning

Why Choose the PSBU EMBA?

Programme Structure

The EMBA combines a comprehensive 60-credit management core with a 60-credit Major/Specialisation, allowing learners to develop both broad executive capabilities and focused expertise in their chosen field.

ComponentModulesCredits
Core Management660
Major/Specialisation660
Total12120

Key Features

– 12-month executive-level programme
– Seven Major/Specialisation pathways
– Case studies & real-world business scenarios
– Assignment & project-based assessment
– Recognition of Prior Learning / Advanced Standing opportunities
– Application of theory to professional practice

Core Management Modules

Module 01 • 10 Credits

Strategic Management & Competitive Strategy

Strategic analysis, competitive advantage, corporate strategy, business models, strategic planning and implementation.

Module 02 • 10 Credits

Leadership & Organisational Behaviour

Executive leadership, organisational culture, motivation, team management, change management and conflict resolution.

Module 03 • 10 Credits

Financial Management for Executives

Financial statements, budgeting, investment decisions, financial analysis, working capital, risk and strategic financial decision-making.

Module 04 • 10 Credits

Marketing Management & Customer Strategy

Marketing strategy, consumer behaviour, market research, branding, digital marketing, customer experience and relationship management.

Module 05 • 10 Credits

Business Analytics & Decision Making

Business data, KPIs, forecasting, dashboards, analytical thinking and evidence-based management decisions.

Module 06 • 10 Credits

Innovation, Entrepreneurship & Business Transformation

Innovation management, entrepreneurial opportunities, business model development, digital transformation and organisational change.

Specializations

Human Resource Management (60 Credits)

Develop strategic expertise in people management, talent development and workforce strategy.

– Strategic Human Resource Management (10 Credits)
– Talent Management and Workforce Planning (10 Credits)
– Learning, Development and Performance Management (10 Credits)
– Employee Relations and Employment Practices (10 Credits)
– HR Analytics and Digital HR (10 Credits)
– Strategic HR Leadership Project (10 Credits)

Logistics & Supply Chain Management (60 Credits)

Develop strategic expertise in people management, talent development and workforce strategy.
Develop advanced knowledge of supply chain strategy, logistics, procurement, operations and supply chain technology.

– Strategic Supply Chain Management (10 Credits)
– Logistics and Distribution Management (10 Credits)
– Procurement and Supplier Relationship Management (10 Credits)
– Inventory and Operations Management (10 Credits)
– Supply Chain Analytics and Technology (10 Credits)
– Global Supply Chain Strategy Project (10 Credits)

Technology-Driven Leadership & Digital Transformation (60 Credits)

Explore the strategic use of technology, digital transformation, innovation and data-driven management.

– Digital Business Strategy (10 Credits)
– Technology Leadership and Innovation (10 Credits)
– Digital Transformation Management (10 Credits)
– Data-Driven Management and Business Analytics (10 Credits)
– Emerging Technologies and Business Models (10 Credits)
– Digital Transformation Strategy Project (10 Credits)

Entrepreneurship & Innovation (60 Credits)

Develop the knowledge and practical capabilities required to create, develop and scale innovative ventures.

– Entrepreneurship and New Venture Creation (10 Credits)
– Innovation Management (10 Credits)
– Entrepreneurial Finance and Investment (10 Credits)
– Business Model Development (10 Credits)
– Strategic Growth and Scaling Ventures (10 Credits)
– Entrepreneurship and Innovation Project (10 Credits)

Artificial Intelligence & Digital Transformation (60 Credits)

Explore how artificial intelligence, automation, analytics and emerging technologies can transform modern organisations.

– AI Strategy for Business Leaders (10 Credits)
– Artificial Intelligence Applications in Business (10 Credits)
– Data Analytics and Intelligent Decision Making (10 Credits)
– AI, Automation and Business Process Transformation (10 Credits)
– AI Governance, Ethics and Risk Management (10 Credits)
– AI-Driven Business Transformation Project (10 Credits)

Business Management (60 Credits)

Develop broad-based expertise across strategy, operations, business development, governance, innovation and organisational transformation.

– Strategic Business Management (10 Credits)
– Operations and Process Management (10 Credits)
– Business Development and Growth Strategies (10 Credits)
– Corporate Governance and Business Ethics (10 Credits)
– Business Innovation and Change Management (10 Credits)
– Strategic Business Management Project (10 Credits)

Marketing Management (60 Credits)

Develop advanced marketing capabilities covering strategy, consumer behaviour, branding, digital marketing and integrated communications.

– Strategic Marketing Management (10 Credits)
– Consumer Behaviour and Market Research (10 Credits)- 
– Brand Management and Customer Experience (10 Credits)
– Digital Marketing and Social Media Strategy (10 Credits)
– Integrated Marketing Communications and Sales Management (10 Credits)
– Strategic Marketing Management Project (10 Credits)

Target Audience & Entry Requirements

Who Is This Programme For?

– Managers:
Develop strategic and leadership capabilities for managerial progression.
– Senior Executives:
Strengthen decision-making and organisational leadership skills.
– Entrepreneurs:
Develop expertise in business strategy, innovation, finance, and growth.
– Business Owners:
Apply structured management approaches to business development.
– Experienced Professionals:
Combine professional experience with advanced academic business knowledge.

Standard Entry Requirements

– A recognized Bachelor’s Degree or equivalent qualification from an accredited higher education institution.
– Applicants should be 25 years of age or above.
– 5 years of relevant professional experience or 3 years of managerial experience is preferred.
– Sufficient proficiency in English to undertake academic study and complete programme requirements.
•- academic, professional, and identification documents as specified by PSB University.

Programme Learning Outcomes

Knowledge & Understanding

Demonstrate advanced knowledge of contemporary business theories and specialist knowledge within your selected Major.

Intellectual Skills

Analyse complex business problems, evaluate strategic options, and interpret business data for evidence-based decisions.

Practical & Research

Apply advanced knowledge to real-world scenarios, conduct business research, and deliver applied strategic consultancy projects.

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